Borland Defines Open Application Lifecycle Management

Process-Driven Integration the Foundation of Borland's Open ALM Solutions – Open to Customers' Processes, Tools and Platforms

Cupertino, Calif. - Jan 29, 2007 : Borland Software Corporation (NASDAQ: BORL, www.borland.com), today introduced a new, customer-centric approach to transforming software delivery into a managed business process called Open Application Lifecycle Management (ALM). The Company also outlined its product strategy and unveiled Gauntlet™, a new Open ALM product providing real-time visibility and software quality metrics across the entire delivery lifecycle.

"Borland carries a strong reputation for being the maverick of the software sector," said Tod Nielsen, president and CEO of Borland Software. "We began expanding beyond developer tools to ALM four years ago. Today, we clarify our position within a market that is quickly dividing into two camps: those that support a flexible, customer-centric approach to ALM, and those that are promoting closed, monolithic approaches. Open ALM is our stake in the game, and Borland will fight for the rights of our customers who are passionate about driving the next generation of software productivity on their terms."

Open ALM

Open implies flexibility and customer choice. Customers need the flexibility to define, manage and measure their software delivery processes based on their own unique needs. Their existing investments in tools and practices should be easily incorporated into an overall solution, regardless of vendor origin. Finally, a customer's software delivery process should be independent of any specific deployment platform or technologies, yet supportive of all. This is the benchmark for an Open ALM solution.

"Monolithic approaches to ALM are old news. Open ALM as Borland has defined it is much more aligned with how businesses today are managing the accelerating and adaptive delivery methodologies," said Chris Meystrik, vice president of software engineering at Jewelry Television. "What we really find exciting is Borland's commitment to providing solutions that are flexible enough to support our specific processes, tools and platforms. This truly has the potential to deliver on our vision of ALM and help Jewelry Television deliver enterprise software that allows us to continue our explosive growth."

Open ALM is defined by the following characteristics:

  • Any Process: The value of ALM tools is in their ability to automate, track and measure key processes in software delivery. Open ALM supports the customer's established processes, whether waterfall, Agile, RUP or custom.
  • Any Tools: Open ALM enables customers to use any combination of lifecycle tools – commercial and open-source – that they choose, while providing visibility and traceability of assets and activities across them and the phases they support.
  • Platform Agnostic: The majority of enterprises have a degree of technology heterogeneity. Open ALM supports organizations deploying applications to a broad range of platforms.
  • Metrics and Measurement: You can't improve what you can't measure. Open ALM works to automate third-party data collection to drive cross-process software delivery metrics and measurement.
Open ALM Product Strategy – Process-Driven Integration

Process-driven integration – the ability for tools to work together and to share digital assets in a way that best supports a customer's specific software delivery process – is at the heart of Borland's product strategy, as is the ability to manage, measure and improve these key processes. Borland's vision for Open ALM is to enable customers to automate existing processes through the integration of any combination of lifecycle tools, while providing a management layer that offers unified metrics and reporting. To deliver on this vision, Borland has outlined the following Open ALM product strategy:

  • Open ALM Today: Integrating Core Processes
    Today, Borland offers solutions that support the four critical ALM processes involved in successful software delivery: Project & Portfolio Management, Requirements Definition & Management, Change Management and Lifecycle Quality Management (LQM). Each process is fundamental in driving and coordinating essential software delivery activities. Over the past 24 months, Borland has updated its portfolio of ALM products, extending integrations between tools – both Borland and third-party – to automate and support these processes.

    For example, Borland's LQM solution is designed to enable quality assurance activities throughout the software delivery lifecycle. To support this comprehensive quality strategy Borland developed an approach to requirements-based testing, with integrations across its market-leading Borland® Caliber® and Borland Caliber DefineIT™ products into testing products, including Borland's Silk™ product line, as well as HP/Mercury's testing solutions. In addition, Borland SilkCentral® Test Manager™ enables the management of the broadest set of testing technologies from open source and third-party tools – including HP/Mercury® TestDirector® and Borland's Silk products – across unit, developer, functional, load and manual testing.
  • Bridge to the Future: Gauntlet Architected for Open ALM
    Today Borland is introducing another example of Open ALM, with its new continuous build and test automation product, Borland Gauntlet. Gauntlet supports effective lifecycle quality management by enabling organizations to continuously track, measure and improve software quality. Gauntlet is built on an open framework that makes it easy for customers to view software quality metrics from a wide range of third-party testing tools in a centralized dashboard. [Editor's note: Please see accompanying press release,"Borland Introduces Business Intelligence for Software Delivery with Release of Gauntlet"]
  • Open ALM Tomorrow: Software Delivery as a Managed Business Process
    Over the coming 24 months, Borland will continue to evolve each of its existing products to an updated, open architecture that is based on open standards that will enable customers to plug in third-party tools. Borland will continue to expand on a management layer that offers a unified view of the entire delivery process, including metrics from all of the various supporting tools. Future enhancements to Borland's ALM products will be focused in two core areas that are critical to Open ALM: first, broadening integrations with third-party lifecycle tools and development processes; and second, providing software delivery business intelligence across the various lifecycle phases through customized reporting, process-centric dashboards and Web-based views that provide unified, process-specific ALM metrics.

"Tomorrow's ALM is a platform for the coordination and management of development activities, not a collection of life-cycle tools with locked-in and limited ALM features," states Carey Schwaber, senior analyst with Forrester Research.(1) "Borland has worked long and hard to improve the integration among its own tools and with 3rd-party tools. Its ongoing strategy makes it easier for customers to implement, maintain, and employ ALM automation technologies. That's aligned with the shifts we see as necessary for improving the productivity of software organizations."

The Open ALM Manifesto

In an effort to drive fundamental change in the way that organizations approach software delivery, Borland has published an Open ALM Manifesto. This "bill of rights" represents the compass that will direct all of Borland's offerings, initiatives, and customer interactions. It is constructed on the premise that all customers deserve the opportunity to transform their software delivery processes in a way that meets their unique needs and will ultimately result in software that delivers maximum business value. Principles of the Borland Open ALM Manifesto include:

  • You have the right to manage your application lifecycle like any other critical business process.
    • To make it measurable, predictable and improvable.
  • You have the right to remain independent of a vendor's agenda.
    • To use any process, tool or platform that fits your needs.
  • You have the right to freely choose your software development process.
    • To incorporate waterfall, Agile, RUP or your own customized process.
  • You have the right to learn from and utilize best practices.
    • To compare your current practices to best practices in your industry.
  • You have the right to receive the best value.
    • To get open tools and skilled consulting at a fair price.
About Borland

Founded in 1983, Borland (NASDAQ: BORL) is the leading vendor of Open Application Lifecycle Management (ALM) solutions – open to customers' processes, tools and platforms – providing the flexibility to manage, measure and improve the software delivery process. To learn more about maximizing the business value of software, visit http://www.borland.com.

Borland, Gauntlet, Caliber, DefineIT, Silk, SilkCentral, Test Manager and all other Borland brand and product names are service marks, trademarks or registered trademarks of Borland Software Corporation or its subsidiaries in the United States and other countries. Mercury, TestDirector and all other Mercury brand and product names are service marks, trademarks or registered trademarks of Mercury Interactive Corporation or its subsidiaries in the United States and other countries. All other marks are the property of their respective owners.

1 "The Changing Face Of Application Life-Cycle Management," Forrester Research, Inc., August 2006.

Safe Harbor Statement

This release contains "forward-looking statements" as defined under the U.S. Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995 and is subject to the safe harbors created by such laws. Forward-looking statements may relate to, but are not limited to, the features available in, and the potential benefits to be derived from, Borland products and solutions, and the release dates, plans and market acceptance of such products and solutions, including the Borland Open ALM solution. Such forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: rapid technological change that can adversely affect the demand for Borland products, shifts in customer demand, shifts in strategic relationships, delays in Borland's ability to deliver its products and services, software errors or announcements by competitors. These and other risks may be detailed from time to time in Borland periodic reports filed with the Securities and Exchange Commission, including, but not limited to, its latest Annual Report on Form 10-K and its latest Quarterly Report on Form 10-Q, copies of which may be obtained from www.sec.gov. Borland is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. Information contained in our website, or in other press releases or other documents referred to herein, is not incorporated by reference in, or made part of this press release.

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